Some Gujarati films are even better than Hindi. So the earlier situation was: Even if you make a good Gujarati film, the people of Gujarat will not turn up to watch it because they just don’t watch Gujarati films, as they don’t have faith that Gujarati film can be good and sensible.īut fresh situation is: Make a good film that is entertaining /sensible enough and people would come to watch it be it in Gujarati, Hindi or English. Urban Gujarati films bring business now in cities and therefore they are taken seriously by theater/multiplex owners. When Abhishek went to theater owners seeking more screens for his first Gujarati film, the owners/operators of multiplexes were not ready to oblige easily. Success of three Gujarati films in a row – Bey Yaar, Gujjubhai the Great and Chhello Divas created lot of buzz and enthusiasm among new emerging film-makers. Then came the recent one-and-half year period of August 2014-December 2015. Looking at his success story, some others too tried to make urban Gujarati films but were not successful in attracting audience.
Abhishek Jain’s another Gujarati film ‘Bey Yaar’ was also hit last year. This film demolished a conventional belief that people in urban Gujarat would not go to watch a Gujarati film. Abhishek Jain from Subhash Ghai’s film institute in Mumbai dared to make a Gujarati film ‘Kevi Rite Jaish’ targetting urban audience and it was a hit. There was lot of buzz around this subject because previously it was observed that an entire generation in Gujarat had detached itself from Gujarati film-world as most of the Gujarati films were made to cater rural or small-center theaters during those years.
The backdrop was built by success of another Gujarati film ‘Bey Yaar’ which was released in August 2014. Both the films, locally made attracted huge audience.
One of the most talked-about subjects in urban Gujarat in year 2015, especially among youths was the success of two Gujarati films – ‘Gujjubhai the Great’ and ‘Chhello Divas’.
0 kommentar(er)
